I’m a big fan of Seth Godin. His viewpoints on marketing, business and life itself are simply brilliant. Just got a chance to read his new book entitled “Small Is The New Big”.
Catch a glimpse of it here, and I think after reading you’ll be hitting up Amazon for your own copy. Really great material that forces you to think – I love it.
In case you’re unfamiliar, here’s a quick background:
Seth Godin is a bestselling author, entrepreneur and agent of change. In Free Prize Inside, his follow up to the best selling marketing book of 2003, Purple Cow, Seth helps you make your product remarkable with soft innovations. You need to make each of your employees idea champions so they can find the Free Prize. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. He holds an MBA from Stanford and was called “the Ultimate Entrepreneur for the Information Age” by BusinessWeek.