2018 Media And Entertainment Benchmarks Report
I used to frequently share stats and trend data on digital media usage here. So when Future Buzz community member and past contributor Ed …
Why Modern Copywriters Must Be Fluent In Analytics?
The following is my latest Analytics column, originally published on ClickZ. You can read my previous postings on ClickZ here. TL;DR: the world for marketers …
Video Discussion with Adam & UF Professor Lisa Buyer on Analytics
I know readers here are a really busy group, but after 9 years of blogging consistently, then not publishing for …
Brand Bowl Outshines Super Bowl: The Winners and Losers
The following is inspired thinking from Future Buzz community member Kathryn Kilner. While it was pretty clear from the first half which team …
Developing Content Isn’t A Choice: It’s Core To Digital Marketing
Businesses and marketers continue to misunderstand how to effectively leverage the web for increasing returns on traffic and leads month over month. …
What Marketing And Meteorology Have In Common?
I’m currently reading a fascinating book: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us. You’re already familiar with the invisible …
I Need A New Website Design!
First impressions count. Malcolm Gladwell popularized this familiar notion recently in Blink: The Power of Thinking Without Thinking: we make snap, …
The Staffing Industry Still Needs To Learn About Social
Donna Farrugia, Executive Director at The Creative Group (a staffing agency) wrote a post over at iMedia Connection this week on finding …
17 Winning Characteristics Of Top Software Marketing Teams
As a digital marketing consultant, I work with marketing teams at a variety of different software companies across industries. Today …
What Basketball Taught Me About PR?
The following is a guest post from Jennifer Kutz, account manager at LEWIS PR in San Francisco. To connect with Jennifer, be sure …