Why Negative Reviews Are Good For Your Brand?
I had a long conversation the other day with a friend who used to be an auto journalist about negative …
How To Write An Email (or Message) People Will Read And Respond To?
I have written a lot of stuff recently that’s more on the instructional side, and I promise you that this isn’t going to become …
All Pipes Leak. Haven’t we Learned, yet?
Last week Mark Zuckerberg made the news yet, again and again, we learn something new about his vision for his …
How New Analysts Can Take Their Skills To The Next Level?
The following is my latest monthly Analytics column, originally published on ClickZ. You can read all my previous columns on ClickZ here. As I’ve been writing …
Five Steps To Report Marketing Results Like A Boss
The following is my latest monthly Analytics column, originally published on ClickZ. You can read all my previous columns on ClickZ here. If you don’t have …
Guns And PR
Author’s Disclaimer: I am not a member of the NRA. I do not work for nor have ever worked for …
Four Key Metric Groups For B2B Marketers
The following is my latest monthly Analytics column, originally published on ClickZ. You can read all my previous columns on ClickZ here. While on the consulting …
The War On Media Relations
When I got into PR in 2008, I fell into a world that had made up its own mystique so …
Six Essential Steps To Present Data Persuasively
The following is my latest monthly Analytics column, originally published on ClickZ. You can read my previous stories on ClickZ here. “The graphic method has …
Buzzwords Like Millennials Describing 20 Year Age Cohorts Are Bullshit
At some point in time, we decided to begin branding arbitrary age cohorts (and ranges!) with labels. Baby Boomers (18 year cohort) are …