Why Every Marketer / PR Pro Should Have A Blog
Yes, everyone is already blogging. Yes the blogosphere is saturated. But these are reasons that every marketer should be here …
Digital Marketing and PR
Apple: The Ultimate Music Buzz Generator
The San Fransisco Chronicle is running an interesting story about the runaway success of Brazilian band CSS due to Nick Haley’s use of …
The Power Of Brand Evangelism In A Changing Marketplace
Having the users of your product (whatever that may be) spread positive PR about your brand name or even a …
PR And Promotions Online
I’ve been seeing some terrible examples of online PR and promotions in some of my favorite message forums lately, so …
Time: The Most Precious Resource
The passage of time is concept that I’ve spent a great deal of effort trying to wrap my mind around. …
Seth Godin – “Small Is The New Big”
I’m a big fan of Seth Godin. His viewpoints on marketing, business and life itself are simply brilliant. Just got a …
Marketing To Internet Communities
Today I wanted to blog a bit about webforums aka messageboards, whichever you prefer to call them. I don’t think …
Is that Social Media follower a fake?
By now you’ve probably read or heard that there are a lot of fake social media accounts on the web. …
Word of Mouth marketing works both ways
So, we’ve all recommended something to our friends and family. It could have been a recipe, a beer, some sort …
The Reciprocal Social Sharing Circus
This occurs mostly in Twitter. You’ve seen it. The daily Tweet circus of users sharing reciprocal social links to each other’s …