Reader Question: How Is Social Media Changing PR Jobs?
Kendall Winstanley, a North Hastings High School student in Bancroft Ontario asks: I am a student in grade 12 who …
Digital Marketing and PR
The Prestandard Phase
The prestandard phase is the most exciting. This period is marked by tremendous innovation, high hopes, and grand ambition. “Aha!” ideas …
How To Fail At Sales – Why Village Green Is Losing My Business
Today I’m going to share a story of how not to handle the sales process. This post is not so …
Book Publishers Need To Create More Conversations
The following is a guest post from Christopher Ming Ryan. Christopher is a video producer, writer, director and a principal …
More Absurd Social Media Analysis – The Value Of A Fan
I wrote the other week that the idea of time normalization in social media is a fallacy. But it goes further than …
What’s One Thing I Can Do Right Now?
I’ve attended, liveblogged and presented at a plethora of marketing and technology conferences in the last year. After attending enough, …
Architecting A Social Web Marketing And PR Strategy
This week, I’m in Las Vegas giving the opening presentation of MarTech at the LeadingRe Annual Conference and speaking on two other panels during …
Have Ideas You Want To Share With This Community?
Hey readers. Have ideas you want to share with this community? Some of you have asked over the years but …
Tomorrow’s Marketing Skill Set
Arik Hanson recently shared some thoughts as to what tomorrow’s PR pro looks like. This got me thinking – what does …
The Open Web Is Not Going Away
Mitch Joel and I don’t always see eye to eye. He thinks we need mass media and I disagree entirely. He …