Vitrue Makes Social Media Software, But Still Doesn’t Get Social
Remember that company Vitrue? I’ll jog your memory – they’re the ones who made the hilariously inaccurate Facebook ROI calculator. They’re …
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Don’t Abuse Social Platform Pings
Most social sites have elements such as direct messages features, app requests, event invites, etc. that allow users to ping …
Social Media Is…Still Not New
Social media wasn’t new last year. It wasn’t new this year. And it won’t be new next year. In fact, it …
50 Clever And Creative Images The Web Shared In 2010
As someone interested in what we share and why, I’ve been aggregating images that go popular on the social web …
50 Viral Images The Web Shared In 2010
As a perpetual observer/analyzer of what people share and why, it’s fascinating to me to study content that spreads. As …
700k Reasons Why NY Times Has An RSS Feed, Not A Facebook Page
The following is a guest post from John Boitnott. John is a technology writer and social media consultant who has …
Warner Bros. Spams Bloggers, Then Lashes Out Against Reactions
The other day I received a pretty bad pitch from Warner Bros. In fact, it was so clueless I forwarded …
Diversity, Aggregation, Incentives
He takes social scientist Scott Page’s diversity prediction theorem (collective error = average individual error – prediction diversity) a step further to …
Vitrue Facebook ROI Calculator = Social Media Snake Oil
Ever seen those apps that show you “how much your website is worth?” They’re sort of fun, except no one actually takes …
TV Is Over: Digital Is The Canonical Place For Ads
I’m still shocked by the inequality brands spend on dusty, dated marketing tactics like TV advertising as opposed to focusing …