Sponsored Conversations Are For The Uninspired
In 2008, I wrote the fact that paid blogging is a lose-lose situation. I stick with everything written in that post. …
Buzz
When You’re Not Sure About An Idea…
You should probably try it. There’s a reason you’re unsure. Perhaps you’re unsure because it involves taking a chance or …
In A Connected Society, Comprehension Of Sociology Is King
Something strange has happened. It’s more than just your marketing being dated, although that happened too. There is a deeper shift …
10 Reasons For The Widening Divide In Digital Influence
While the business digital divide – at least in the marketing and media industries – feels to be closing, there’s another rift …
Shift Your PR From Push To Pull
Something interesting has happened with the advent of all people and companies becoming media. It is now possible to shift …
Thoughts On The Influencer Audience
Catering to those with an interest in a specific niche is important, but this alone is not a guaranteed recipe …
Does Your Digital Marketing Provide Increasing Returns?
Smart digital marketing is setup in a way to provide steadily increasing returns bit by bit over time. These gains …
If You Want Press, Don’t Send A Press Release
As you’ve been reading, I spent last week at the 2009 SES San Jose conference. I attended the event as …
Coverage Of SES San Jose – Days 2 and 3
Just got back into Minneapolis from San Jose, so I wanted to share more of the coverage Jolina Pettice and I have …
Coverage Of Search Engine Strategies San Jose – Day 1
Day one of SES San Jose 2009 is complete and Jolina Pettice and I have been covering sessions of the event as …