Most Marketing And PR Agency Blogs Are Unreadable
One of the reasons I was compelled to join TopRank Online Marketing more than one year ago was the agency’s A-list blog …
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Pillsbury Risks Brand Reputation By Threatening Small Business
Recently, a small bakery in Salt Lake City called My Dough Girl received a legal threat from General Mills. What was the …
Why So Much Modern Reporting Bothers Us
Scott Rosenberg recently wrote a piece titled: no more bouncers at the journalism club door. It’s a good read and Scott …
10 Ways To Be Referential
The web is a referential medium. Bloggers and digitally-savvy journalists understand the concept of linking as a source, and instead …
Clever Retailer Use Of Blogging
I’m a big fan of retailers with physical locations integrating social technologies to tell their stories. And not just by …
If You Please Everyone – You’re Doing It Wrong
The other day I received an email which makes me think I’m doing all the right things. What was that …
Style vs. Substance
For quite awhile, I was using images in my posts frequently. Almost daily. Enough that stock photography company Shutterstock took notice and …
The Right Team Member Is More Valuable Than An Entire PR Firm
More than one year ago, I wrote that Matt Cutts is representative of next generation PR. So it was great to …
Advertising Is Not A Panacea
Mitch Joel over at Six Pixels of Separation wrote a post titled: Unlike Advertising, Social Media Can’t Save A Bad Brand, Product …
Apparently, YouTube Automatically Makes Your CEO A Thought Leader
There’s no such thing as a blanket answer in digital marketing and PR. Just because company X is doing something …