Be Curious, Not Dismissive
I recall a situation in 2007 (while in the consulting space) when most businesses were barely scratching the surface with …
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Lessons From Blogging Less
For nearly 5 years now, I’ve written for The Future Buzz at a frequency of about 2-3 posts a week …
Some Still Think Interruption Marketing Works
AdAge recently ran a story noting (some) young consumers switch media 27 times an hour, and brands must ‘step up their creative …
Be A Measurement Early Adopter: Learn Marketing Attribution
Together with Econsultancy, our team at Google Analytics has released some research entitled: Marketing Attribution: Valuing the Customer Journey. It’s available …
Social Media Measurement Finally Comes Of Age
There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance …
Doonesbury Wins Even If His Comic Isn’t On Dead Trees
A Doonesbury comic strip is being withheld from some US newspapers due to the content within it. Except, Doonesbury (and his message) wins …
Are You An Analytics Jedi, Apprentice Or Ostrich?
If you’re excited by data, you’re doing it right. Obviously I joined the Google Analytics team because I believe that statement (and …
Help End Wikipedia Ignorance
The following is a collaborative guest post from David King and Robert Lawton. If you’d like to contribute thinking here, please read the guidelines. …
A Marketing Lesson From Cat Facts
A bit ago a fun texting prank went popular on Reddit called Cat Facts. It was then reposted enthusiastically, as viral images are, across platforms …
The App Fallacy
For many marketers, shiny object syndrome is a way of life. They just can’t help it, as they don’t have …