Thoughts On Free Web Software / Services
As I work marketing one of the web’s most popular applications by day, I’ve come to see many recurring things …
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Rethinking Marketing: Inch By Inch Destroys “The Big Idea”
I’ve been thinking about this a lot lately, and although I’ve written about this before, it’s worth repeating. If your …
Analytics & Optimization For The Physical World
The following is a guest post from Future Buzz community member Daniel Waisberg. The other day I was at the supermarket …
Measure Your Mobile App With Google Analytics
An obvious trend in the way we share ideas, collaborate and play is mobile. Mobile fluency is a skill that …
Seasonal Psychology: 5 Ways To Sell More During The Holidays
Ask any consumer what they intend to spend for any coming holiday, and they’ll tell you, “Not much.” The media …
Social Proofiness: Spotting Digital Potemkin Numbers
The concept of digital social proof is not a new one. It’s been around since the 90’s as a quantitative data point …
Help Shape The Future Of Mobile Marketing
In collaboration with ClickZ, our team at Google Analytics is currently conducting research and we’d love for you to be a part of …
Balancing Moneyball And Creativity
The struggle to bring measurement discipline to marketing continues. This statistical Moneyball approach to marketing — all forms of communications — flies in the face …
7 Lessons Digital Marketers Can Learn from Martha Stewart
While many people see Martha Stewart as just another craft and cooking show host, she’s actually a brilliant marketer, founder, and executive. …
3 Creative Professionals Who Went Beyond The Resume
For many industries it’s a tough job market out there. Everyone knows this. Rather than complain about it, some enterprising …