Accentuate Your Differentiation Point
To say I’m interested in marketing blogs would be an understatement. I’m irrationally commited to the niche as both a reader to …
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How To Find (And Vet) Digital Marketing/PR Talent
As someone who helped replace my position as digital strategist at Pierson Grant (my previous employer) I have been through …
Sponsored Conversations Are For The Uninspired
In 2008, I wrote the fact that paid blogging is a lose-lose situation. I stick with everything written in that post. …
When You’re Not Sure About An Idea…
You should probably try it. There’s a reason you’re unsure. Perhaps you’re unsure because it involves taking a chance or …
In A Connected Society, Comprehension Of Sociology Is King
Something strange has happened. It’s more than just your marketing being dated, although that happened too. There is a deeper shift …
10 Reasons For The Widening Divide In Digital Influence
While the business digital divide – at least in the marketing and media industries – feels to be closing, there’s another rift …
Shift Your PR From Push To Pull
Something interesting has happened with the advent of all people and companies becoming media. It is now possible to shift …
Thoughts On The Influencer Audience
Catering to those with an interest in a specific niche is important, but this alone is not a guaranteed recipe …
Does Your Digital Marketing Provide Increasing Returns?
Smart digital marketing is setup in a way to provide steadily increasing returns bit by bit over time. These gains …
If You Want Press, Don’t Send A Press Release
As you’ve been reading, I spent last week at the 2009 SES San Jose conference. I attended the event as …