Have You Embraced Being A Media Company? Really?
It’s not a new notion that every company is a media company, but it’s still a succinct way to describe the …
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If You Can’t Be The Source, Be The Resource
The following is a guest post from Andrew Hanelly. Andrew creates and executes digital strategies for clients at TMG Custom …
Is Your Digital Marketing Program Balanced? Talking Vs. Doing
As someone who grew up using the web, specifically social channels (I was a message board and forum power user …
You’re Not In PR Or Media, You’re In Both
Some media people might not like this concept and not all PR people will get it. But guess what – …
Adobe: Why So Serious?
Adobe is best known for…you guessed it, Photoshop. As we can see below it’s not just anecdotal: there’s almost as …
If Nothing Else, Get Measurement Right
A lot of people do a really good job messing up web measurement. Yet measurement is actually the simple part …
No Sacred Cows – Digital Marketing Should Be Holistic
Not some, all digital marketing should be holistic. If you have a member of your team implementing social media tactics not taking into …
Organic Marketing…Inch By Inch
Organic digital marketing (social media, SEO) happens inch by inch. It is an ongoing process, one that requires you show up consistently. Without that, …
A Shortcut To Making Change: Piss People Off
Most people walk on eggshells. They’re afraid to voice what they really think or do what will actually make change …
Build Your Community Before You Need Them
Today’s post is a simple concept, but one I still think people miss. You need to build your community before you need …