Social Proofing, Snake Oil Agencies And Brands (Oh My)
Social proofing is not a new concept and one we’ve been discussing for years. There are many types of social proofing, (just a …
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Ragu Pasta Sauce Leaves Bad Taste With Social Media Users
We’ve waited a long time for this day. Finally, a sauce brand has made a social media faux pas. It’s not every …
Social Spam Reactions: A Cultural Issue, Not Technological
Social media spam is not a new phenomenon. Back in the 90s and early 00s forum days, I moderated several …
SEO And Social Media Myths Busted
As a consultant I hear a lot about social media and SEO: at conferences, from marketers, by entrepreneurs. And unfortunately, while …
What Assets Do You Have To Divert Attention?
Google.com is clearly one of the most powerful pages on the web. The might of this page is undeniable, with previous …
How To Start A Career In Social Media
Recently, the Chicago Tribune pinged me for a few quotes on how to start a career in social media. Naturally, …
17 Marketing Blogs You’re Not Yet Reading (But Should Be)
I know, I know – it’s fashionable to post lists of the “top” social media and digital marketing blogs that …
Since When Do Bloggers Ever Follow The Script?
The New York Times recently shared a story titled: when bloggers don’t follow the script, to ConAgra’s chagrin. You can already see where …
An Introduction To How Online Advertising Delivery Works
The following is a guest post from Chris Sharp, general manager of content and digital media at Equinix. If you’d …
Since When Do Bloggers Ever Follow The Script?
The New York Times recently shared a story titled: when bloggers don’t follow the script, to ConAgra’s chagrin. You can already see where …