Aware
Those that are aware of trends and stay at the edge are positioned to disrupt the market, never the other way around. Some are aware to the point they’re self-actualized and at a level they are able to think several steps ahead, like a good chess player. To get to this point, you have to be…
Organized
Being more organized than your competition is essential so you can out-maneuver them when it comes to changes in the marketplace. And to move quickly, you must be…
Efficient
Efficiency is key to both reduce costs and maximize the use of time: the most precious resource. You become efficient through…
Refinement
With each day, you should be growing, learning, adjusting and making things better based on…
Data
Consistently collecting data gives you inside advantages over those who may not have a clear picture of the landscape. Those who study their analytics and draw useful conclusions have numbers to back up their next moves and supplement their instincts. This takes…
Dedication
The best business, blogs and marketers do not run on blind auto-pilot. They automate where it makes sense, but know what requires a human touch. Because without a human touch, you don’t have any…
Style
Those that attract organic press, leads from like-minded companies, and the best talent have a unique style to what they do. At the same time, don’t forget the importance of…
Substance
All show and no-go, or style without substance is just fluff, and doesn’t deliver real value. And, when you combine style and substance, it equals…
Personality
Exuding personality is what will cause people to associate positively with you and achieve the personal, emotive connection necessary to forge long-term relationships. Beyond attraction, always be….
Useful
Make people’s lives better though providing a useful product or service and you’ll be the favored option time and time again. Of course, you’ll never achieve any of this without…
Focus
Find your formula and drive it home time and time again. Continue to focus while others play and you’ll slowly take market share. After you’ve mastered the art of focusing, don’t forget to…
Experiment
You’ll never stumble-upon new hit ideas unless you are out there trying new things, tinkering and taking calculated risks. Experimenting is how many ideas, products and services were discovered, and some of the most successful companies on the planet even carve out time for their team members to experiment. Your experiments might just attract….
Attention
Law 6 of the 48 laws of power states to court attention at all costs. In a world of essentially infinite choice, this becomes even more important. If people aren’t talking about you and you’re not inspiring buzz/blog posts/media mentions, you’re essentially invisible. How to attract a ton of attention? Be…
Remarkable
I think this might be Seth Godin’s favorite word, and it’s a great one. Becoming remarkable is a choice, and an amazingly strong one because of how rare it is. Remarkable people and companies are also sharp enough to be excellent…
Communicators
Connecting with your audience is key, especially to build your relationship with them slowly over time in a way that forges a real connection. Good communicators are also…
Involved
Merely to use the web as a broadcast medium is missing the point. The true power of the web is as a communications medium, where interactions happen in a transparent, open format in all directions. And, the most valuable relationships are products of…
Consistency
Not just adding to the conversation or community when it is convenient, but actively making time to do this on a regular basis is huge and the ROI over time for consistency is cumulative. Being consistent is important, but matters little without…
Connections
Simply put, there is far more power in being well-connected than being an island, which is a dangerous strategy. Surround yourself with allies and you’ll have people there to support, encourage and help you to succeed.
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Simplicity As A Strategy
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