Numbers, stats and trends move fast online and are in a near constant state of flux. Following up my post on social media stats, we’re past-due for 2009′s second by-the-numbers look at the web here at The Future Buzz.
I know you’re busy, but also interested in marketing trends. Let’s simplify them for you by providing just the figures.
Future Marketing Trends – By The Numbers
Marketing spends
$55 billion – number of dollars marketers will spend on interactive (display, mobile, email, social, search) channels by 2014
21% – percentage of all marketing spends that the 55 billion figure will represent
7.8 billion – amount marketers will spend on display advertising in 2009
$15.3 billion – amount marketers will spend on search marketing in 2009
$716 million – amount marketers will spend on social media marketing in 2009
4% – percentage of budget allocated to social media as compared to search in 2009
9% – amount this number will grow to by 2014
(source)
$585 million amount in 2008 marketers spent on MySpace ads
$210 million amount marketers spent in 2008 on Facebook ads
9% – amount Facebook’s ad revenue will grow in 2009
15% – amount MySpace’s ad revenue will fall in 2009
(source)
Twitter by the numbers
21% – number of Twitter accounts that are empty placeholders
94% – number of Twitter accounts with less than 100 followers
5% – percentage of users who make up a staggering 3/4 of all Twitter activity (participation inequality)
Tuesday – the most popular day on Twitter (not a number but still an interesting fact)
62% – percentage of Twitter users from the US
(source)
2.56 billion – number of Tweets at the time of posting this (source)
22.99 million – number of unique visitors to Twitter.com in June of 2009 (source)
Facebook by the numbers
200 million – updated number of active Facebook users
30 million -number of those active users who access Facebook via mobile device
100 million – number of Facebook users who log in daily
66% – percentage of Facebook users who are outside of college
120 – average number of friends per user
900 million – average number of photos uploaded to the site monthly
10 million – number of videos uploaded each month
1 billion – number of pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
2.5 million – number of events created monthly
70% – number of Facebook users who live outside the US
950,000 – number of developers and entrepreneurs leveraging the Facebook platform
100 – number of applications that have more than 1 million active users
10,000 – number of websites using Facebook connect
(source)
LinkedIn by the numbers
41 – average age of user
$109,703 – average household income
53.5% – percentage of users with that $100k+ household income
64% – percentage of site made up of male users
34% – percentage who own a smartphone
80.1% – percent of college/post grad users
49% – percent of site made up of “decision makers”
6.5% – percent of users who are an EVP/SVP/VP
24% – percentage of users who have a Portfolio Value of $250k+
2.3 million – number of users who have more than 3 PC’s in their home
(source)
12.44 million – number of unique visitors in June, 2009 (source)
Web Video by the numbers
31% – percentage of videos viewed on a Google-owned sites
(source)
10.1 million – number of unique views on Hulu in April, 2009 according to Nielsen
10 billion – number of video streams in May, 2009, up 35% over last year
75.1 million – number of streams per viewer per month, up 20% over last year
6.05 billion – number of total streams YouTube served to 95.4 million uniques in May, 2009
(source)
Search by the numbers
13.104 billion – number of search engine queries in February of 2009
8.293 billion – number of searches which happened in Google-owned sites
2.696 billion – number of searches on Yahoo! sites
1.073 billion – number of searches on Microsoft sites
63.3% – percentage share of core searches which happened on Google sites
(source)
FriendFeed by the numbers
43,361 – number of subscribers Robert Scoble, the most popular FriendFeeder has. He’s also the 112th most active user (at the time of posting this).
930 – number of subscribers Anika Malone, the most active FriendFeed user has. She has 29,967 comments and 22,980 likes.
7,509 – number of subscribers the most popular room on FriendFeed has RWW: The Future of Tech
(source)
1 million- number of unique visitors FriendFeed eclipsed in May, 2009
(source)
Wikipedia by the numbers
65 million – approximate number of visitors attracted monthly as of 2009
75,000 – number of active contributors
1,669 – number of site administrators
13 million – number of articles those contributors have worked on
260 – the number of languages articles have been written in on Wikipedia
318.75 million – total number of edits made to Wikipedia pages
Blogs by the numbers
133,000,000 – number of blogs indexed by Technorati since 2002
346,000,000 – number of people globally who read blogs (comScore March 2008)
900,000 – average number of blog posts in a 24 hour period
3.33 million– number of RSS subscribers to TechCrunch, the most popular Technology blog (July, 2009)
77% – percentage of active Internet users who read blogs
81 – number of languages represented in the blogosphere
59% – percentage of bloggers who have been blogging for at least 2 years
(same source as the last roundup)
Digg by the numbers
38.9 million – number of uniques Digg attracted in June, 2009 (source)
56% – percentage of frontpage allegedly controlled by top 100 users
20 – number of individuals who allegedly control 25% of frontpage content
(source)
If there are any numbers specifically you want to see in future versions of these, let me know and I’ll try and find them.